It’s hard to remember that Intel wasn’t always a household name. When I began covering semiconductors for the San Jose Business Journal in 1994, I didn’t even know who Intel was.
That’s what made “Intel Inside” such a radical campaign — and a little inexplicble — when it launched in the 90s. It was strange to think that someone could brand the innards of a PC and make people care.
Read more at SDxCentral.